We don’t see the world in black and white, we see a palette of colours with the power to transform a room, reflect a personality and redirect thoughts and emotions. The colours of the new ISCA range are like puzzle pieces waiting to be fitted together to paint a picture that epitomizes your taste and style. A burst of colour will bring your kitchen or bathroom to life while maintaining a sophisticated aesthetic.
What inspired the range
The tagline for the ISCA range – ‘where fashion and taps collide’ –symbolizes a fusion of exquisite global trends with our desire to bring inexpensive creative elements to the market. Making elegance affordable is paramount to pleasing customers, and this colourful new range presents an opportunity to inexpensively unleash your inner artist.
Chief Marketing Officer of LIXIL Africa, John Westermeyer, explains that they “listened to [their] customers and are excited to launch a range that allows them to customise their bathroom and kitchen spaces and add splashes of colour to their living space.” The notion that a set of taps is a long-term commitment is a myth that this range disproves. It gives homeowners the creative license to transform their taps into a fashion statement “that can be seen as trendy and beautiful as a new set of bath towels.”
Bold and beautiful, this new range represents a unique way to express yourself in your home. The creators of the collection were inspired by their vision of product line that celebrates confident colour schemes that mirror the connection between different cultures and eclectic experiences from around the world – from the passion of red to the energy of yellow, the boundless blue sky is the limit.
How the new colour range works
The ISCA colour range concept is simple: all you have to do is buy an ISCA Bordo Round tap or mixer once, and then start collecting the interchangeable colour kits – it is a type of freedom that design day-dreams are made of! Westermeyer adds that “this new and innovative concept is also affordable and easy to install”, leaving room to experiment with novel notions of colour and style.
Do you LOVE this idea and want a coloured tap in every bathroom in your home? Come have a look at this vibrant new range in our showroom, or give us a call to find out more.
